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Hot Shots Cheerleading Center was formed in March of 1999 by Berry College Cheerleaders Rachel Harrell and Grant Magness. In April of 2000, tryouts were held for the first Hot Shots All Star teams. Hot Shots Cheerleading has been offering elite tumbling and stunt instruction to the cheerleaders of Northwest Georgia and Northeast Alabama for more than 7 years, and competitive All Star teams for 6 years. In six years of competition, Grant and Rachel have coached their teams to more than 50 championship titles, including regional, open, and national championship victories.

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In March of 2003, construction was completed on the current Hot Shots Cheerleading Center, located at 181 Iron Street in Rome. At more than 10,000 square feet, Hot Shots Cheerleading Center is one of the largest cheer facilities north of Atlanta, and the only cheer facility in Northwest Georgia to offer an in-ground bungee pit, as well as Level 1 through Level 5 competitive All Star teams.